Kellogg’s Hunger Monster

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In Video, Web Posted


Project:
Give a Child Breakfast
Company:
 The Integer Group
Client: Kellogg’s
Role: Art Director + Designer

Just because we can’t see hunger, doesn’t mean it isn’t there. For Kellogg’s Give a Child Breakfast campaign we created a web video that imagines child hunger as a monster, making it difficult for them to concentrate during school. We interviewed real Denver elementary students at a local school, and animated monsters over their stories.