Kellogg’s Nighttime Snacking


In Packaging, Point of Sale, Print Posted

Project: Kellogg’s Nighttime Snacking
 The Integer Group
Client: Kellogg’s
Role: Art Director + Designer

Cereal as a breakfast food is in decline. To combat declining sales, Kellogg’s decided to push a snacking habit that was already happening: eating cereal in the evening. The campaign was supported by using in-store displays and impactful packaging.