Campaign

Here’s
My Story

Project details

Client

Kellogg's & Dollar General

Role

Associate Creative Director

Category

Campaign

The Dollar General Literacy Foundation was established in 1993 in honor of Dollar General’s co-founder, J.L. Turner, who was functionally illiterate with only a third grade education. Kellogg’s partnered¬†with the Dollar General Literacy Foundation and created packaging, online media, and a short video featuring stories of both the recipients and the teachers in this inspiring and important program.

Front and Back of Packaging
Packaging
Sample of Static Banners
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