Campaign

Seattle’s Best
Kept Secret

Project details

Client

Seattle's Best

Role

Art Direction + Design

Category

Campaign

Seattle’s Best Coffee is a premium¬†coffee at an affordable price; the secret if finally out. This un-produced project was nominated for an internal Integer award and includes a mixed media approach.

Instagram: Zoom for hidden code
Mobile Site: Social sharing to get the secret out
OOH: Camera flash activated posters
Giveaway: Heat-activated mugs
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